According to management principles, vision is created by:

In management principles, the creation of a vision is fundamentally tied to consistent adherence to company values. A vision serves as a guiding star for an organization, outlining where it aspires to go and how it intends to get there. By grounding the vision in the core values of the company, leaders ensure that it aligns with the organization's mission and culture. This consistency fosters a shared understanding among employees and stakeholders of what the organization stands for and aims to achieve.

While options like annual performance evaluations, market research, and expansion of product lines may be important elements in an organization's strategy or operations, they do not inherently focus on the foundational beliefs and principles that shape a vision. Performance evaluations assess past work, market research provides insights but does not directly shape the vision, and expanding product lines is a tactical decision rather than a visionary one. Therefore, a vision that is rooted in the company's values provides a meaningful and purpose-driven direction for all organizational efforts.