According to the SWOT analysis, what type of external factors can represent opportunities for Tabasco Company?

Opportunities in a SWOT analysis are external factors that can potentially help a company achieve its objectives and enhance its performance. In this case, the correct answer involves rivals and new varieties.

Rivals can signal shifts in market demand, consumer preferences, or competitive advantages that can be capitalized on. If Tabasco Company identifies a gap in the market or can offer a superior product compared to its competitors, it can leverage these conditions as opportunities. Additionally, new varieties of products—whether they are new flavors or alternative spice options—can represent an opportunity for Tabasco to diversify its offerings, innovate, and attract new customer segments. By responding to these external factors, the company can strengthen its market position.

The other options represent challenges rather than opportunities. Advertising challenges might hinder growth, seed disease presents a problem for production, and location constraints can limit distribution and accessibility, which do not align with the concept of opportunities in a SWOT analysis.