How is a "reactor" company typically characterized?

A "reactor" company is typically characterized by responding to changing environments without a consistent strategy. This type of organization does not proactively shape its strategy to fit the external environment but rather reacts to changes and challenges as they arise. The reactor's lack of a defined strategic plan means it often finds itself in a defensive position, simply responding to situations instead of being able to anticipate and prepare for them.

In contrast, companies that pursue consistent strategic goals are often more proactive and strategic in their operations, focusing on long-term objectives. Those that lead innovations in their market typically adopt forward-thinking strategies to ensure they are at the forefront of developments and do not simply react to competitors or market changes. Lastly, a rigid operational structure usually indicates a lack of flexibility, which is more characteristic of "defender" types or other strategic categories rather than reactors, which may need a degree of adaptability to respond effectively to changes.