In the Cross Fit case, what was the primary marketing strategy used to promote gyms?

The primary marketing strategy used to promote CrossFit gyms was social media and viral marketing. This approach leverages platforms such as Facebook, Instagram, and YouTube to share engaging content that encourages community interaction and participation. CrossFit's marketing heavily utilized the power of user-generated content, where members would post their workout experiences, achievements, and transformation stories online. This not only attracted potential members but also created a sense of community and belonging among existing participants.

The success of this strategy is attributed to its ability to reach a broad audience quickly, allowing CrossFit to generate significant buzz and enthusiasm for its gyms. Social media's shareable nature enabled CrossFit to benefit from organic growth through word-of-mouth in a more expansive and effective way than traditional methods like print advertising or television commercials.