What generic strategy does Saguave employ by producing unique and expensive shoes while targeting all people?

Saguave employs a differentiator strategy by producing unique and expensive shoes while targeting a broad audience. This strategy is centered around offering products that stand out from competitors due to their unique design, quality, or features. In the context of Saguave, the uniqueness of their shoes implies that they are offering something distinct and valuable to customers, which justifies the higher price point.

By targeting all people, Saguave is not limiting itself to a specific niche but rather appealing to a larger market that appreciates distinctiveness and is willing to pay a premium for quality and exclusivity. This broad appeal is essential in the differentiator strategy, as it allows the company to capture a wider customer base who values unique products.

In contrast, other strategies like cost leadership focus on becoming the lowest-cost producer in the industry, which does not align with Saguave's approach of offering high-priced, unique shoes. Meanwhile, focus strategies narrow down the target market to a specific group, which Saguave is not doing since it aims to attract all people. Thus, the differentiator strategy accurately reflects Saguave’s business model and market positioning.