What is the primary activity during the 'changing' stage of the change process?

The primary activity during the 'changing' stage of the change process is implementing change. This stage focuses on the actual execution of the plans that have been developed during the previous stages, particularly the 'unfreezing' stage where the need for change is established and communicated.

In this phase, specific actions are taken to put the change into effect. This could involve altering processes, organizational structures, or cultural elements within the workplace. Effective implementation often requires clear communication, training, and support to help employees adapt to the changes being made. It is crucial for management to engage employees during this phase, as their buy-in and adaptability are critical for the success of the transformation.

Other options, while they may be important in the overall change management process, do not specifically represent the core focus of the 'changing' stage. Assessing the transformation process tends to be part of the planning and monitoring stages, celebrating victories belongs to the reinforcement phase post-implementation, and informing employees is more of a preparatory action that usually precedes the actual implementation.