What term describes a company that uses strategies for high risk and fast growth through product and market innovation?

Disable ads (and more) with a premium pass for a one time $4.99 payment

Enhance your comprehension of management and leadership with the ASU MGT300 Exam 1 quiz. Engage with multiple choice questions, comprehensive explanations, and effective study techniques to excel in your examination!

The term that describes a company utilizing high-risk strategies for fast growth through product and market innovation is "Prospector." Prospectors actively seek out new market opportunities and are often at the forefront of innovation, launching new products and entering new markets ahead of competitors. This approach is characterized by a willingness to take risks and invest in untested ideas with the hope of achieving high growth.

Prospectors contrast with other types of companies that may focus on stability or maintaining existing market positions. Their focus on innovation and risk positions them to capitalize on emerging trends and market demands, which can lead to significant growth if successful.

The term "Cash Cow" refers to a business or product that generates steady, positive cash flow with minimal investment. This approach emphasizes stability and maintenance rather than the high-risk strategies associated with prospectors. "First Mover" describes a company that is the first to enter a new market or develop a new product but does not necessarily imply a focus on fast growth through risk. "Star," on the other hand, typically refers to a product or business unit that has a high market share in a growing market, and while this can involve innovation, it doesn't specifically capture the essence of high-risk strategies for fast growth.

Thus, the correct term

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy