What type of strategy involves producing high-cost products for a broad market?

The type of strategy that involves producing high-cost products for a broad market is appropriately classified as a differentiator strategy. This approach focuses on creating products that are distinct and high-quality, which allows companies to charge a premium price. By emphasizing unique features, superior design, advanced technology, or exceptional customer service, organizations utilizing a differentiator strategy seek to attract a diverse customer base that values quality and is willing to pay more for it.

This strategy not only serves to set a company apart from competitors but also aims to enhance brand loyalty among customers who perceive added value in the differentiated offerings. As such, this approach is employed in markets where consumers are willing to pay extra for distinctive characteristics rather than simply choosing based on price. The differentiation can apply to various aspects of the product, including performance, features, support, or styling, thereby appealing to a broad segment of the market rather than a niche.