What was the mission for Amazon during the strategic management process?

The mission for Amazon during the strategic management process emphasizes the goal of selling a vast range of products to a broad customer base. By articulating "sell everything to everyone," Amazon positioned itself as a comprehensive marketplace that caters to diverse consumer needs and preferences. This strategic approach allows the company to attract a wide array of customers, offering an extensive selection of goods across different categories.

This mission aligns with Amazon's pioneering business model, which includes third-party seller integration, to continually expand its product offerings and reach. This broad accessibility has been essential in establishing Amazon as a dominant force in the retail industry, illustrating a commitment to customer convenience and variety. Overall, the emphasis on selling a wide array of products was central to Amazon’s growth strategy and its goal of redefining how consumers shop online.