Which component is NOT part of demographics?

The component that is not part of demographics is market share. Demographics refer to the statistical characteristics of a population, usually including elements such as age, gender, and geographic location. These elements help organizations understand the groups of people they are dealing with, which can influence marketing strategies, product development, and resource allocation.

Market share, on the other hand, is a business metric that indicates the percentage of an industry's sales that a particular company controls. It is more related to a company's performance and its competitiveness within a market rather than the population characteristics that demographics focus on. Thus, market share does not provide insights about the individuals that compose a demographic profile, but rather the company's standing in the market among competing firms.