Which type in the BCG Matrix refers to business units that have high market share but are in a stable market?

In the BCG Matrix, the type that refers to business units with high market share but in a stable market is known as Cash Cows. These units generate a significant amount of cash due to their strong position in the market, yet they do not require heavy investments for growth because the market itself is stable rather than rapidly expanding.

Cash Cows are often seen as the backbone of an organization's revenue, as they provide the funds necessary to support other areas of the business, particularly those that may be growth-focused or less established. The stable nature of the market allows these units to maintain their profitability without the need for substantial reinvestment.

Stars, while also high in market share, typically exist in rapidly growing markets and are positioned for further growth potential. Question Marks have low market share in high-growth markets, indicating uncertainty about their future performance. Dogs, on the other hand, are characterized by low market share in low-growth markets, offering little in terms of cash generation.